Saturday, May 31, 2008

Borders Opens 3P Marketplace

Borders has just recently launched their website after several years as part of and they've also opened their doors to 3P media sellers through an arrangement with Alibris. Here is some information from the press release:

"Alibris (, the premier marketplace for sellers of new, used, and out-of-print books, music items, and movies today announced it has created Borders Marketplace, a special section of the newly launched site that gives customers access to more than 75 million used and out-of-print titles. The items are offered for sale by Alibris sellers, a rapidly growing community of more than 12,000 members.

Borders Marketplace is accessible on under the Used Books tab. Borders Marketplace will also be accessible via computer kiosks in Borders superstores after the nationwide in-store rollout of is completed in the coming weeks.

"We're thrilled to be partnering with Alibris to launch the Borders Marketplace for used books, music, and movies, said Kevin Ertell, vice president of e-business for Borders Group. "By aggregating thousands of independent resellers, they offer millions of used and out-of-print books, music and movies giving Borders customers a deep selection of titles from which to choose when they visit"
Check Spelling
The Borders Marketplace Web site was built using the Alibris E-commerce Platform. This proprietary technology provides standalone e-commerce capabilities, including search, browse, shopping cart, profile generation, and credit card processing on a customized Web site that employs the look, tone, and feel of the Borders brand. Fulfillment and customer service, which are provided by Alibris, were branded and tailored to meet Borders's requirements. Site maintenance and support are also provided by Alibris."

Borders has not integrated the used product into the website search but provides a tab and link to the website.

Unfortunately for sellers, the used marketplace is at least two clicks away from the Borders home page and any search you do has to be redone in the marketplace so I'm not sure how much impact this new marketplace will have on your sales.

Just my 12%

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