Wednesday, February 27, 2008

Overstock Offers Free Shipping to Club O Members!

Overstock announced today; they are offering free shipping to Club "O" members. "... members of its group, Club O, will now enjoy the benefit of free shipping in the continental United States. The free shipping is extended to all items on Overstock.com Shopping excluding books, movies, music and games. Previously, shipping cost $1 per order for Club O members. Club O members' discount of 5% will not be affected."

Club "O" membership costs $29.95 annually and appears to be Overstock's answer to Amazon's Prime. Overstock has been very aggressive recently, trying to get some traction during the recent eBay Seller Boycott and announcing plans to expand Internationally, as well as expanding its strategic relationship with ChannelAdvisor.

For a company struggling to make money, offering "Free Shipping" smacks of desperation but only time will tell if it increases Club "O" memberships.

1 comment:

Piper said...

Got discount of $25 by shopping through coupons at Overstock, its so savvy.