Lorrie Norrington the new President, eBay Global Marketplace Operations, has just announced category based pricing for the media category. Here is her announcement. I normally only quote from announcements but here it is in its entirety.
"Hello...This is Lorrie Norrington, President of eBay Global Marketplace Operations. By now I hope you've had the chance to watch the Keynote and Executive Q&A webcasts from our annual eCommerce Forum held recently in Washington D.C. I can't think of a better way to start my new role than spending two and half days in discussions with many eBay sellers. I want you to know I'm committed to consistent communication, action and follow through. As a result, I'd like to let you know about our next steps:
1. To make immediate changes where we believe it benefits the health of our marketplace: We heard your comments about the need for media and category-specific pricing. Today, I am pleased to announce we are accelerating our plan to phase-in category-specific pricing for media. This fee cut will coincide with the site-wide pricing changes previously announced to take effect on February 20. In the Books, Music, Movies and Video Game software categories, we will be offering even lower insertion fees for the first three insertion tiers as follows:
- $0.01 – 0.99 (auction-style only)Original Categories Insertion Fee: $ .20New Media fee: $ .10
- $1.00 - 9.99 (auction-style and fixed price)Original Categories Insertion Fee: $ .40New Media fee: $ .25
- $10.00 – 24.99 (auction-style and fixed price)Original Categories Insertion Fee: $ .60New Media fee: $ .35
2. To closely monitor the marketplace to ensure the changes we've made have the intended impact: We heard many of our sellers believe the shipping Detailed Seller Rating (DSR) needs to be re-examined. Also, we heard you when you said you wanted us to be transparent about participation in the PowerSeller discount program. Let me be clear: our goal is to improve the buyer experience so much that at least 50% of our PowerSellers qualify for discounts. We will run these changes as announced in Washington D.C., but we will closely monitor the data. If buyer trust in the marketplace is not improving as intended within the next six months, we will take action.
3. To stick with the changes we believe are right for the marketplace: We will proceed with our plans to evolve our feedback system and with the weighting of Detailed Seller Ratings (DSRs) in search, as announced. They are both central to our plans and will aid in providing a great buying experience from sellers buyers can trust.
Finally, I'd like to take this opportunity to share with you how excited and honored I am to be serving the eBay Community. You have helped us to build an incredible marketplace over the years. I passionately believe that great service will lead to great customer experiences in 2008. I'm very committed to helping the eBay marketplace to become even more successful for you in today's competitive environment.
We literally cannot do this without you. The changes we announced better align our shared interests. By rewarding and differentiating our best partners, we will together deliver more of the great shopping experiences found nowhere else but on eBay.
President, eBay Global Marketplace Operations
I didn't want to analyze the fee cuts in this post, just wanted to get it up on the blog as fast as possible. The key here is that this may be truly a new eBay, the former managers would never have made this change. I know I've been pretty negative, about eBay, over the past two years but I do see a glimmer of hope in this announcement. Again, the hope is not about the specifics but about the change in the way they are doing business. Could this mean eBay is turning over a new leaf? Only time will tell.