Thursday, December 13, 2007

eBay and Amazon the Shopper Comparison!

Bear Stearns is hosting comScore Chairman Gian Fulgoni this morning as he recaps what his company is seeing in the Holiday Shopping data. The slide presentation submitted with the conference call was very interesting but one slide stood out for me, it was titled "Share of Combined Visitors to eBay and Amazon" the data speaks to what sellers are seeing in the trenches.

According to comScore: Amazon only visitors grew 3.8% Y/Y from 16.2% to 20% while eBay only visitors declined 5.6% from 46.9 to 41.3 and visitors that overlap and visit both sites grew 1.7% from 36.9 to 38.6. This growth in overlap visitors appears to all be coming from eBay where it looks like eBay only customers are venturing out to add Amazon to their shopping sites but Amazon only customers are not adding eBay to shopping sites they visit.

The trend is obviously heading towards Amazon. eBay still has a huge lead in visits but that is due to their monopoly of the Auction space.

If you would like to listen to the replay of the conference call please send me an email and I'll get you the info.

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